Dinostar77 wrote:I believe they are planning on releasing a number of cars under Alpine brand. Totto Wolff said to Brundle recently that since joining F1 Mercedes brand value has gone from a few hundred million to £4 billion odd now. Its changed how Mercedes cars are perceived and the AMG brand as well. What was one a car brand for rich older folk has an image that resonates with a young demograph. Would we have seen a 2L 4 cylinder 400bhp+ hyperhatch if Mercedes werent in F1? I dont think so, they wouldnt have had the technology or the market to sell it in. What happens to RenaultSport then? The R.S initals are synonymous with Audi now. Maybe make all their performance cars Alpines?poprock wrote:The one I’m finding interesting is the change from Renault to Alpine. Seems like two corporate missions are at odds there. Renault have made the change because they want to make Alpine their performance brand. They’re going to badge up things like a Megane Alpine or a Clio Alpine. The F1 team will raise the profile of Alpine = sporty. But they previously made clear that they want Alpine to be their electric brand. So why use it in F1 and not Formula E? What I’m interested in is the future of Alpine - what cars will be made under that name? Because the current A110 is a fucking amazing car. I’m left wondering whether the overall plan has actually changed.
Eric wrote:That burgundy Ferrari takes me back to the Berger and Alesi era. Used to love Jean Alesi, a real exciting rogue of a driver, always used to root for him back in the day. Only won one race in Canada, what a day. A real character.
Diluted Dante wrote:I dont see how McLaren could be rolling in it by making something like the DBX. Sports cars are highly desireable products, which is why McLaren can make 150 of something. An SUV surely needs to be a production car, which they arent set up to manufacture.
poprock wrote:McLaren are selling their factory (also their F1 HQ) and leasing it from whoever buys it.
Sounds like they need cash, fast.
poprock wrote:Dante’s right though. The proven model is to mass-produce an SUV so that its sales can prop up a lower volume performance/luxury car business. Porsche led the way. VAG have persuaded their brands to follow suit (Lambo, Bentley, even Audi).
A low-volume SUV wouldn’t help any more than another low-volume sports car.
(And Ferrari are not doing an SUV. They refuse to dilute their brand.)
It looks like you're new here. If you want to get involved, click one of these buttons!