i'm really happy for the maker that they've sold this to NYT. don't have an axe to grind with NYT, but i'm sure in a few weeks the fad will burst with this and people will move on to something else...meanwhile the maker gets a big bag of money for spreading a little fun and joy in the last few weeks.
Also the raw numbers don't factor in the flare of my word choice, but no surprise that champagne socialist funk can only look at the superficial big picture