Roujin wrote:

I fucking forgot and then cursed loudly at lunch when I remembered, but yeah botted to fuck and already being listed with a markup on the usual places. Considering these were primarily part of the fly ease range, this is a shit look for Nike, almost no one who would have actually benefited from these shoes will have got them.

How hard is it to implement a system that asks a user a random basic question before checkout can complete, or to limit purchases to one per card or to just fucking allow orders and then produce that amount. It's nuts.

Put simply, by expertly balancing limited supply and heightened demand Nike can have its cake and eat it. Producing a greater volume of shoes would discourage the 4% of customers who fuel the resell market, while raising prices would deter the other 96% from copping for themselves. By ensuring supply never quite meets demand, Nike creates a market that nets the resell community millions of dollars a year, while cultivating the sort of rabid following that keeps the Swoosh at the forefront of consumer culture - right up there with Apple and Starbucks. Not to mention allowing the brand to sell millions of 20-year-old sneakers a year without advertising, PR, discounts or sales.

MattyJ wrote:

I quite like these Adidas shoes, but I've only worn Nike for about 20 years at this point:

Roujin wrote:

The ol' St. Paddies kicks turned up. Thanks Nike, now I get to wait until next fucking year to wear them unless I'm at a celtic match because you release them on the day instead of a week beforehand. 

Nice to have a pair of forces that aren't just the all whites, even if I literally can only wear these shits once a year. 





Fingers crossed to the max next week that the bacons release outside the US and somehow I manage to get a pair.