cockbeard wrote:

Turn between moon and Mercury here, am in Milton Keynes for work today so might detour via London on way home

Mate i cant get to london if you can get me a moon / mercury or mars i will transfer the cash to you then n there

I think moons the one but i also think thats the one that will prove most popular

https://youtu.be/jGQZWZP327c

The mission to mars version close up

afgavinstan wrote:

Minkymu wrote:

In an instagram post swatch have confirmed the watches will be available to purchase online "at a later date"

Thank fuck for that

Got a link? Have some pals very annoyed they missed out, would like to raise their spirits.

Yeah kinda. In the comments section of this post on the official Swatch Insta(not the swatch uk one, but the worldwide one) they repeat the statement several times to people frustrated by limited buying options.

cockbeard wrote:

I had to come straight back to Derby after work, sorry Minks. Kinda glad they'll be released wider. Both because this fucks over the scalpers, and means that those who want, and wasn't to actually wear will be able to enjoy

Ok man i realised they aren't in store till the 26th lol

And yes this fucks the scalpers which is fine by me

Interesting for and against arguments for the Omega x Swatch . Gman called out the majority

https://youtu.be/gT-SxNxsfWc

https://youtu.be/urdYM1YFeHg

The queue at Swatch Singapore is off the chain

I wouldn't read too much into the crowd, lots of them could be people loking to make a buck by flipping them.

Still interesting to see where this goes, are Swatch looking to make money from the market that will happily spend hundreds on sneakers or are they trying to raise the profile of Omega.

Someone in the comments says Amsterdam.

These kids dont care if it has a coaxial release, or it has a silicon hair spring. Its an Omega fam.

Its a huge risk. But one that has been universally welcomed by the watch community as a brave and daring move thats seen as refreshing

Yeah

I can honestly say ive not seen the watch community in such a buzz about something in a positive way for a long time.

b0r1s wrote:

@minkymu - I just messaged em on their website.

Did you get a response?

I_R wrote:

Still interesting to see where this goes, are Swatch looking to make money from the market that will happily spend hundreds on sneakers or are they trying to raise the profile of Omega.

I think it's a bit of both tbh, and they'll ultimately move in which ever direction the wind blows on this.

I_R wrote:

I'm thinking they release the Swatch regularly, but keep it rare. Maybe change the colours every so often. They might entice some people to just walk into a jewellers and drop the five grand on the real thing.

That would be the smart move I think, but like I already said, I don't think the watch brands have the smarts and the hubris to double down on that strategy.
To build the brand, it has to be affordable and rare, and they just don't have the balls to make it rare. By the summer, it will be on sale everywhere, everyone that wants one will buy it, and then the bubble will burst.
Rarity that scalpers can flip for a healthy profit was probably the way to go if it's just an exercise in brand reconstruction, but greed will I suspect win out, and ultimately kill the idea. Even if they go big in the summer and then withdraw the thing, so many people will have it that it'll be a good few years before you would be able to bring it back and re-engage the hype crowd.

Where I think they've also fucked themselves is tying the colours to the planets and giving them silly names like Mission To Mars. Where do you go from there? You've now done all the planets in the first run. Doh!
Smart move would have been to change up the range of colour options every year, but to do that you're now going to end up with the Mission to Some Random Planet Nobody Has heard Of.

So ultimately, lovely watches, great price, bold gambit, uncertain future, but for now anyway, everybody wins.