Armitage_Shankburn wrote:Speaking to this friend made me realise the alcohol market is much less about product than marketing. What sells is the idea of the product, the brand. … You start with the target market. Who do you want to sell to? What's their budget? What does the research show. Then you make the product. It's almost a fucking afterthought, the product is driven by the margins they seek to sell to the person they target. It's so obvious but my mind was blown.
cockbeard wrote:I do recall a brand that sold their whiskey (I think but it might have been a whisky, I forget) and made point of the fact that it has sailed a certain amount of miles, maybe Japan and back, as the motion of the song agitates in the sherry barrels and imparts more flavour. Was quite amusing marketing wankspeak
Not all "Japanese" whisky is fully Japanese; they often import Scotch whisky as a component. However this would usually happen more in blends. In the case of a single malt, it should be the product of a single distillery, so a Japanese single malt should be 100% Japanese, unless there's some skullduggery going on.
It's very common in the whisky industry to exchange casks between distilleries though.
poprock wrote:I think Reg still wins this thread but well done on the free booze.
Armitage_Shankburn wrote:So goobs can enjoy his Kawasaki single malt and not feel duped
I see you have played Forum Fighter before.Minnesänger wrote:Reg wins everything thread due to his unlocked Shade Throw ability.
Description: When Reg gives an opinion, said opinion will automatically be followed up by the implication that anyone who disagrees with him is right-wing / a brexiteer / racist / doesn’t care about the suffering of others.
mFrosty wrote:No
LivDiv wrote:I've fucked worse
Armitage_Shankburn wrote:A bygone age, sadly. We're all quite seriously fucked. In 1995 we visited a farm, went to a BnB. My dad after that stopped buying lamb - organic wasn't really an option in the 90s in London even. The lamb's droppings looked like miniature soft human shits, almost diarrhoea. Not the neat little round balls. It was unnerving. What do they feed them ffs?
Ah, the infamous Brazilian airline sandwich springs to mind here...LivDiv wrote:I've fucked worse
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